Copywriter/ Patternmaxxer
One of Salomon's biggest critiques is that their products look obscure and alien-like. Not many people know this design is intentional and built for function.
This is a campaign where they embrace being otherworldly.
Digital:
Subtly switch the models on the Salomon website to aliens. Change nothing other than the models. Use this as a soft launch of the campaign.
A social media challenge where we encourage people to post photos of the most otherworldly or strange places on earth. Especially if they’re wearing Salomon using the #otherworldly
Physical:
Transform a Salomon shipment truck into a ufo/space capsule. Make it appear as if a normal shipment is being delivered to a store, but in this abnormally-looking vehicle.
Manifesto:
Salomon is strange
Some may even say extraterrestrial
Our apparel is designed to be functional, that’s why it looks funky
Our accessories are innovative which can appear futuristic
Our quick laces might look eccentric, but they’re effective
We prioritize performance over styling trends
And yeah, that’s different
Wear Salomon so your ready for the places life takes you,
Let’s embrace the weird and discover our unknown styles
Together,
We are otherworldly